"A Strategy" is the problem. Strategy is an activity, a process, a rigorous engagement with reality, a forging of choices. It's not a "vision" or a "charter" or

"A Strategy" is the problem. Strategy is an activity, a process, a rigorous engagement with reality, a forging of choices. It's not a "vision" or a "charter" or a document. It's an action. It's playing with other forces in the world that can be adversaries, obstacles, and allies. It's the thing you go back to when your assumptions are challenged and efforts don't work. Purpose informs strategy. Facts and intelligence inform strategy. Beware "strategy theater" and "Potempkin artifacts" like vision statements, roadmaps, and policies that comfort despite an absence of strategy work.