Social media has certainly bastardized this, but I think healthy behavior is often dependent on your natural instincts. If your instinct is towards virtue sign

Social media has certainly bastardized this, but I think healthy behavior is often dependent on your natural instincts. If your instinct is towards virtue signaling, then advertising your genuine random act of kindness for the clout is probably bad. But I'm shy and don't value social media clout. It then morally to me seems that despite the fact that you may judge me for advertising my "random acts of kindness" I should do it anyways, because if I inspire someone else to do said good act, I maximize the good in the world, even if it is a reputational hit to myself or I am embarrassed to do so. This seems compatible with the kingdom of ends, even if it is oppositional to what I see as the general interpretation of it, which is to do the best good, it must be done in private. Anyways I guess in the spirit of this, I make micro-loans on Kiva (https://www.kiva.org/ https://www.kiva.org/) and you should too ;-). Or take this time to donate to whatever cause you're passionate about.