They want to offer monetization features to Unity-based games. > Unity already has Unity Ads, "our monetization solution for mobile games that enables game dev

They want to offer monetization features to Unity-based games. > Unity already has Unity Ads, "our monetization solution for mobile games that enables game developers to monetize their entire player base", but obviously there are benefits to combining that with IronSource: "Unity and ironSource's complementary data and product capabilities will give creators access to better funding for user acquisition (UA) and monetization to successfully scale their games and accelerate their economic performance."