>> The theory goes that ideas are cheap, and execution is everything. > This isn't wrong. In fact, it seems more right than wrong. I think the articles point

>> The theory goes that ideas are cheap, and execution is everything. > This isn't wrong. In fact, it seems more right than wrong. I think the articles point is that somewhere between the "cheap" ideas and execution there is a place for strategy that is being neglected. Lots of people have ideas for social media platforms and lots of people execute on them. Only a few of the, often adhoc, strategies paid off and most have died.