The "Hotel Tonight" example hit home with me, recently. I used to use that app all the time, then kids happened and spontaneous hotel reservation became rare.

The "Hotel Tonight" example hit home with me, recently. I used to use that app all the time, then kids happened and spontaneous hotel reservation became rare. Fast forward a few years and a circumstance came up that made me think "Hotel Tonight". I discovered it wasn't installed on my new phone so I grabbed it. It was unrecognizable. Maybe the prices were as good, maybe it could still be used the way I used it previously, but it looked like it turned into a hotel booking app when what I wanted to see was a small selection of good hotels nearby with unusually low prices. One of the features was the lack of choice.