An important point to add, I think, is that strategy is a set of plans for a future that is different than the present. And that is hard. Many people struggle w

An important point to add, I think, is that strategy is a set of plans for a future that is different than the present. And that is hard. Many people struggle with it, especially beyond the task level. That's why so much of "strategy" is hand waving nonsense, because it is so difficult