Your insights are very good. A small data point I’ll add: Pokémon is the most profitable franchise ever. Nothing has made more money. Pokémon is a global phenom

Your insights are very good. A small data point I’ll add: Pokémon is the most profitable franchise ever. Nothing has made more money. Pokémon is a global phenomenon unrivalled in its ability to make money around the globe. So there was nowhere to go but down from Niantic. Harry Potter is not as strong in Asia.