That idea crossed my mind as well. The issue with that is the fact that the heater is already installed. So either: * BMW charges everyone for the heater, but

That idea crossed my mind as well. The issue with that is the fact that the heater is already installed. So either: * BMW charges everyone for the heater, but don't enable it. * BMW lose money on the installation of the heaters, and overcharge subscribers. The subscribers need to cover the cost of the heaters in the remaining cars. * A combination of the two, where everyone pay part of the heater, but the subscribers still have to pay some part the cost for non-subscribers. There is no way around it though. Either BMW is scamming everyone or the subset of customers who are paying them the most. If I opt for paying for the winter months only, the product is still overpriced. It has to be. It's indefensible. You cannot launch this type of "service" and be the good guy.