Exactly. Yes, it's a successful game by traditional standards, but the initial hype was the biggest in gaming ever, by a wide margin. I'd argue that it would no

Exactly. Yes, it's a successful game by traditional standards, but the initial hype was the biggest in gaming ever, by a wide margin. I'd argue that it would not have been that hard to convert a much higher percentage of those initial players with a few simple features like a decent battle and levelling system (simply use the template they used for every other Pokemon game) and optional PvP action (just challenge someone in your vicinity). I'm pretty sure people would have opened cafes just to facilitate Pokemon Go PvP battles.