Imagine this. You buy a fan for $20. It works. It has a low, medium, and high setting. One of the most influential fan makers decides they want to make a new

Imagine this. You buy a fan for $20. It works. It has a low, medium, and high setting. One of the most influential fan makers decides they want to make a new product. It’s fan 2.0. It’s $21 dollars and has a $1 a month fee to unlock high speed. The package says “optional settings for a monthly fee. Buy only what you need and save.” Other fan makers realize this is a great way to make money. 2 years later, all fans have this option. Influential fan corp puts a press release for their revolutionary new product that’ll change the world. Fan 3.0. Medium speed is $3 a month.