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That's an issue for a subset of SaaS products that deliver value without stickiness. Sticky products, though, should definitely not take a credit card upfront.
by steve_taylor 4y ago
That's an issue for a subset of SaaS products that deliver value without stickiness. Sticky products, though, should definitely not take a credit card upfront. For example, a project management product is sticky because I put my data into it and it's too much hassle to recreate that data every 14 days.
For non-sticky SaaS products, there may be a case for taking a credit card in order to prevent multiple free trials per credit card fingerprint, but there are alternatives, such as taking their phone number and sending a verification code. It's not foolproof, but it will stop the majority of free trial abuse.
- josephcsible 4y agoWhat do you mean by "stickiness"?
- steve_taylor 4y agoIt means you can't just extract some fungible value for the trial period and move on easily. A project management system is sticky, for example, because you can't easily take all your data out of it and put it into a different project management system that has different features. A cold outreach SaaS isn't very sticky, because you can spam people for the trial period and then move on to the next cold outreach SaaS.