Actually, I stand corrected. It used to be that Google would rank apps high on a Google search 5 years ago. It no longer does. This was the typical user acquis

Actually, I stand corrected. It used to be that Google would rank apps high on a Google search 5 years ago. It no longer does. This was the typical user acquisition strategy - get people into the app, then have a site with deeplinking for sharing stuff to the public, like what Instagram and TikTok does. This is no longer valid today.