Smartphones are hardly the only thing that cares about codecs. So does anyone embedding a video online, anyone building video editing software, any browser engi

Smartphones are hardly the only thing that cares about codecs. So does anyone embedding a video online, anyone building video editing software, any browser engine, any video call system, anyone building tools that play with video (e.g. AI/ML and every random "make you look like a cat" system), and a thousand other things that want to innovate around video.