I never consider my own costs when choosing how to price a rental. I will always charge market rates. If market rates are higher than my costs, great. I won't l

I never consider my own costs when choosing how to price a rental. I will always charge market rates. If market rates are higher than my costs, great. I won't lower my rates, I'll just pocket the extra money. Similarly if market rates are lower than my costs, I can't just stubbornly keep the rates high. No one will rent from me. If that goes on for a long time I'll decide it's a non-performing asset and sell it.