Since the traditional media content providers have been slow to adopt internet distribution and there is no "One place" where you can find complete content from

Since the traditional media content providers have been slow to adopt internet distribution and there is no "One place" where you can find complete content from all of the networks and studios, API's are really an exciting development because if several of the content providers adopt them it should make it easier for a third party to allow an end-user to find the content they want regardless of what service it happens to be available under.