>Design can be split-tested by someone with average skills and end up with above average results. I do think split testing is not the answer in every case. Fir

>Design can be split-tested by someone with average skills and end up with above average results. I do think split testing is not the answer in every case. Firstly you have to know what to split test. A product like Dropbox cannot be designed just by split testing for example. See MS Windows file copy as an example, i still think it's broken. With dropbox, somebody noticed a problem and wanted the product to be so easy to use, even to the extent of being invisible. I would imagine split testing would lead to dozen tabs of configuration of file sync rules.