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40% are "sleepers". Meaning nearly half of their subscription revenue is from people who forgot they had it, don't use it, and will keep getting auto-renewed un
by njharman 4y ago
40% are "sleepers". Meaning nearly half of their subscription revenue is from people who forgot they had it, don't use it, and will keep getting auto-renewed until something reminds them they're paying for this thing they don't want.
When your product is so worthless and uncompelling on nearly half customers don't use it and your business model relies on them forgetting they're paying for it, then your industry is DONE.
Mainstream/Legacy newstainment is absolute garbage. Not worth your time if it is free.
- kippster 4y ago> When your product is so worthless and uncompelling on nearly half customers don't use it and your business model relies on them forgetting they're paying for it, then your industry is DONE. I think this is the model most commercial gyms operate on.
- dymk 4y agoAnd with that let me plug the YMCA. It might vary by region, but the ones around here (PNW) are month to month payment, no sign up fees, far larger and cleaner than any LA Fitness or Planet Fitness. All around a wonderful gym option.