so, lots of smart people agree with this guy's point, it has been written about before. the problem is how to communicate the business importance of simplicity

so, lots of smart people agree with this guy's point, it has been written about before. the problem is how to communicate the business importance of simplicity and elegance to non-experts, including experienced people who don't realize they aren't experts. this is much harder. another problem is, sometimes the pro-simplicity camp can be a bit overzealous.