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I would think that can be a wildly inaccurate statistic. Some people may click into the email, scan it within a second or two, and click out. That would count
by JonLim 15y ago
I would think that can be a wildly inaccurate statistic. Some people may click into the email, scan it within a second or two, and click out.
That would count as a delete?
- aarlo 15y agoIf they "click out" and move onto another message, they'll probably never read your email again. So for the marketer it's the same as a delete (and likely is an actual delete). If they click on a link inside the message, that shouldn't get counted as a delete. Feel free to ping me with more questions - aarlo@mirapost.com. Always looking to chat with others in the email world :)