5 ms·BMW starts selling heated seat subscriptions for $18 a month6 points by zxexz 4y agojgrahamc 4y agoI hope this is a disaster and BMW is forced to rethink. Although I'm not a BMW buyer so wouldn't directly affect me but horrible overall idea.f17 4y agoI hope this fails, too. It's so obnoxious, I never would have believed it till now.