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I'd say that's almost all mobile ad networks, as it's not the network themselves but the ads. This is good for both companies as Irnsrc gets deeper down the st
by kinnth 4y ago
I'd say that's almost all mobile ad networks, as it's not the network themselves but the ads.
This is good for both companies as Irnsrc gets deeper down the stack in terms of data and targeting and unity gets more spend flowing into their systems increasing their efficiency.
Too bad the IDFA issue is slowly killing all forms of performance advertising. Unity should be looking to buy studios akin to Unreal IMO.