Most people would not think of it in those terms, but yes. I dabble and play with other programing languages and operating systems, but I make my money as SQL

Most people would not think of it in those terms, but yes. I dabble and play with other programing languages and operating systems, but I make my money as SQL Server DBA, I hold multiple technical certifications from Microsoft, and use several Microsoft Products at home and at work. I have a long term relationship with Microsoft and follow news from them closely. In a more frivolous example, I noticed that Bioware tends to make most of the video games I really enjoy. So, I follow news of new released, updates, etc from them. Anything which provides a convenient mechanism to get news from companies like them that I deal with on an ongoing relationship, can be useful to me. Something which would let me send them questions and or feedback that they would actually pay attention to, would also be valuable. So, I do not know if I will ever use this particular feature from Google, but I certainly do build relationships with global brands and an effective tool in that arena could be useful.