A totally unbiased article for sure /s These guys sell a auth/login system, it's no surprise they are anti-magic-links. I understand the annoyances for the mo

A totally unbiased article for sure /s These guys sell a auth/login system, it's no surprise they are anti-magic-links. I understand the annoyances for the more tech-minded among us, myself included, but I've implemented this before and for your average user it's a pretty good system. With Universal Links/App Links you sidestep a number of the issue with email clients having their own in-app browser. Also this makes your signup/signin process the same flow (and only 1 step) which is easier for people who aren't as technically minded. I used this method for a food festival (you buy the festival's currency to spend on food/drinks, it's just a digital version of the paper/ticket/token-systems a lot of a festivals use) and we only had 1-2 people who had issues (email took a few minutes to get to them for some reason) out of thousands. It's all about knowing your customer base, in the future I might implement the ability to set a password but I'd be the number of people who use that option will be vanishingly small (again, based on the demographics of people using my platform).