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It's typical for a company's employees to like the FB page and status updates. Toyota has 317,00 employees.

• untog 15y ago
  Even if every single one of those employees 'liked' the page (unlikely), that still leaves 280,000 people unaccounted for.
  • nitrogen 15y ago
    Doesn't Facebook create "Likes" when people put "Toyota" in their interests section on their profile?
    • untog 15y ago
      Not as far as I am aware, no. In any case, that would be an even greater indication of people expressing their loyalty towards a huge brand.
      • pork 15y ago
        As far as facebook likes and profiles, OP is correct. But you're spot on with that being a strong signal of brand loyalty.
• skore 15y ago
  Furthermore, it's typical for large companies to have people specifically to "engage in social" - which mostly means simulating actual humans interacting on social sites with the brand in order to lower the guard that most people would have against doing the same.