I suppose you feel this way about net neutrality as well, since it was established and then reverted as a partisan issue, also part of the so-called "culture wa

I suppose you feel this way about net neutrality as well, since it was established and then reverted as a partisan issue, also part of the so-called "culture wars"? Don't forget, they make everything part of the culture war so people will vote based on their "culture." Right now people who want to get abortions are a group of major concern in the privacy debate. Others also need these protections, but people getting abortions and abortion-adjacent care are in immediate, real danger and their privacy is suddenly much more important than a few weeks or months ago. The FTC is expressing that it intends to protect the privacy expectations of all Americans in mind, regardless of state rules limiting certain medical procedures, medications, or even sexual orientations. The current data economy provides numerous opportunities to get around those expectations and protections. That's something that should change - though it will need legislation, probably, not just an agency rolling up its sleeves.