The point of email marketing is to hit the right targets. If they overspray and hit 100000 wrong targets.., oh well, they lost 3 cents. So this overspray isn’t

The point of email marketing is to hit the right targets. If they overspray and hit 100000 wrong targets.., oh well, they lost 3 cents. So this overspray isn’t a sign that they are dumb, but they are effective.