I think it’s just the branding awareness that is suspect. You can host a WordPress site on blog.yourcompany.com for an amount that rounds to $0, and it will pr

I think it’s just the branding awareness that is suspect. You can host a WordPress site on blog.yourcompany.com for an amount that rounds to $0, and it will probably satisfy most people who dislike Medium and other aggregators. Or you can roll your own of course, but the extra geek cred you will get for it is minimal. Not saying don’t do it, I’ve done it more than once, but do it for the doing.