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I can’t find the article right now, but I believe Ive hasn’t really been present, in the figurative and also literal sense, at Apple for over half a decade. The
by bmitc 4y ago
I can’t find the article right now, but I believe Ive hasn’t really been present, in the figurative and also literal sense, at Apple for over half a decade. There was a really good piece regarding this that I read probably at least a couple of years ago, where Ive basically retreated to his home, “running” things from there, and would require presentations to be done close to his home, where he would barely contribute feedback.
I think he and Cook don’t get along. Ive is honestly a bit full of himself in a non-introspective way. I believe he wanted the Apple Watch to be a pure luxury object, and not just a smart watch. I’m not really sure I ever got the love for his designs. They are boring, cold, and often designed at the cost of functionality. I’m not sure how one gets to be so famous and rich struggling at both form and function. And with Cook being a logistics person, without a personality to be found, I’m sure their meetings were probably pretty awkward.
- kitsunesoba 4y agoIve’s designs definitely changed over time. His history at Apple actually predates the return of Jobs, and he was responsible for much more expressive designs like that of the Twentieth Anniversary Mac, the Newton eMate, the PowerMac G3 AIO, and perhaps most famously the various generations of CRT iMac. It wasn’t until the early 2000s that he started leaning harder into the straight lines and cold metal.
- iancmceachern 4y agoI think most of his designs are pretty shameless knockoffs of Dieter Rams stuff, he does the same simple form thing that Rams pioneered.