Indeed. When it says "no nitrates added" on a package of bacon, the truth is that about the same amount of nitrates were added, but in the form of concentrated

Indeed. When it says "no nitrates added" on a package of bacon, the truth is that about the same amount of nitrates were added, but in the form of concentrated celery juice. So the claim is that juice was added, not the nitrates that are highly concentrated in that "juice".