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Nikon isn't dying. They were slow to make the jump to mirrorless but that's due to their giant legacy customer base, which Sony lacks. And in a way, Nikon neve
by fleddr 4y ago
Nikon isn't dying.
They were slow to make the jump to mirrorless but that's due to their giant legacy customer base, which Sony lacks. And in a way, Nikon never really is fast in releasing things.
Only now is the Z system really coming together and it's quite fabulous, worth the wait. The lenses are top notch, their second generation bodies very competitive and the Z9 an absolute beast. Further, they are aggressively pricing new releases, undercutting the competition.
So the true adoption for the Z system is still to come, whilst they're already doing quite well given the late entry.
They're not going to be market leaders anytime soon, maybe never, but they're not dying, far from it. Note that they also sit on a lot of cash and are part of a far larger corporation.