I can only assume that non technical users would balk at clicking through to +1 this https://plus.google.com/106281600940449244340 https://plus.google.com/10628

I can only assume that non technical users would balk at clicking through to +1 this https://plus.google.com/106281600940449244340 https://plus.google.com/106281600940449244340 vs plus.google.com/cowboys But then again I wonder what the traffic breakdown of Facebook page likes is. 25% external (ie dallas cowboys site) 25% direct to their facebook page, 40% search, 10% newsfeed? (Random numbers) Google could be driving search for pages instead of direct links, I guess that gets an extra page view out of the user's interaction. Just a random guess.