Nikon and Canon used to make the vast majority of their revenue from their entry level DSLR systems. That customer base has pretty much disappeared and it has

Nikon and Canon used to make the vast majority of their revenue from their entry level DSLR systems. That customer base has pretty much disappeared and it has everything to do with smartphones. If I recall the statistic correctly, the DSLR market shrunk by 40% across the board in just a few years because of this. Due to this, Nikon and others have re-positioned their market to high price/margin prosumer/pro gear mostly.