3 ms·
I don't think Apple releasing a self driving car is good fit for the Apple brand or product development culture. Especially their value for secrecy and consumer
by fblp 4y ago
I don't think Apple releasing a self driving car is good fit for the Apple brand or product development culture. Especially their value for secrecy and consumer privacy. We've already learnt from Waymo, Cruise and Tesla the importance of getting millions of miles of driving data. This "data first" approach has been challenging for each company. Apple is trying to go design first and delaying collecting data to refine their self driving capabilities - this will most likely delay their ability to be competitive from a safety perspective which is the most important thing for a customer. Pretty phones can't kill you but pretty cars can.