A company you might have heard of literally survived and scaled thank to the process of giving a shit impulsed by a CEO they re-hired while the company was on t

A company you might have heard of literally survived and scaled thank to the process of giving a shit impulsed by a CEO they re-hired while the company was on the brink of bankruptcy. It was Apple. Giving a shit does scale and it's precisely when apple stop giving shit (keyboard, pro) that they enter the danger zone for theirs reputation.