Interestingly enough, booking this ridiculous A/B testing almost from the start. Super hard data driven company. There is a great book about them, written by 3

Interestingly enough, booking this ridiculous A/B testing almost from the start. Super hard data driven company. There is a great book about them, written by 3 journalists, but it’s only in Dutch I think. https://www.amazon.com/Machine-ban-van-Booking-com-Dutch-ebook/dp/B09FZWKS1Y https://www.amazon.com/Machine-ban-van-Booking-com-Dutch-ebo...