> The main issue is that people mix conversion with customer obsession! The logic is: If they hate your app, they won't spend money. If they love your app, the

> The main issue is that people mix conversion with customer obsession! The logic is: If they hate your app, they won't spend money. If they love your app, they will. Which is what would make you think A/B testing and UX work are the same thing. There's really nothing new about this issue at all. Playing towards the average creates a lot of shitty stuff, in apps/websites as well as politics and wherever else there are metrics to track. The genius of a good product is that it will make a stand and not give in to the whims of over-optimization in order to maintain its original intent. This is what made Apple unique. It requires leadership with guts who aren't chasing the latest shiny object.