What an excellent write up. I agree with the sentiment on AB testing but I think the bigger insight is that we need to be reminded to see the forest for the tr

What an excellent write up. I agree with the sentiment on AB testing but I think the bigger insight is that we need to be reminded to see the forest for the trees with any process, tool, or goal. Sometimes these intangibles are hard to measure and almost need to be sensed. It reminds me of how you can see the exact same development methodology used at two different companies, where at one company it works beautifully and at the other it becomes a bureaucratic albatross.