Japan seems content with "Japan" for now but they have been trying to get English speakers to say Japanese names with the family name first recently, but it has

Japan seems content with "Japan" for now but they have been trying to get English speakers to say Japanese names with the family name first recently, but it hasn't really caught on outside of state organs. Note this NHK article about the funeral of "Abe Shinzo" attended by current PM "Kishida Fumio." https://www3.nhk.or.jp/nhkworld/en/news/20220712_31/ https://www3.nhk.or.jp/nhkworld/en/news/20220712_31/ (NHK is a state-run public broadcaster.) I do wonder why we say Chinese and Korean names in the proper "backwards" order but have historically flipped Japanese names.