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> (or could be) So which is it? Because this is what makes the difference. You seem to have opted for the first option in the rest of your post but never ment
by kleene_op 4y ago
> (or could be)
So which is it?
Because this is what makes the difference.
You seem to have opted for the first option in the rest of your post but never mention why.
- arcticfox 4y agoIt's because it was 100% their choice. It doesn't matter if they drew funds from the ad budget or the CEO's couch cushions, they could have spent the ad dollars on it even if they didn't. They spent $50.5M on an ad campaign about charity, of which $0.1M was the charity itself. It's embarrassing. 50/50 might be an appropriate ratio. Even 90/10 might be defensible. 99.8/0.2 is "are you joking" territory.