> Sisvel's AV1 license is 15c, which is imo fair for a 200$ HW, but not for a 1$ ad-less video app. Yeah that's the problem. There is a multitude of business m

> Sisvel's AV1 license is 15c, which is imo fair for a 200$ HW, but not for a 1$ ad-less video app. Yeah that's the problem. There is a multitude of business models, and some vendors give away their software for free completely. E.g. Mozilla ships their software to >200 monthly active users for free and only very weakly monetizes it. That means slightly over 2 USD of revenue per user in 2020. For comparison, Meta had 40 USD in 2021.