Isn't that any goal of an organization? Everything ladders up to the success of the company. Especially if you're a corporation where you have fiduciary resp

Isn't that any goal of an organization? Everything ladders up to the success of the company. Especially if you're a corporation where you have fiduciary responsibility to the shareholders. AB testing is beyond UI. It could be AB testing algorithms for recommendations or search results. When i worked for a CPG company, we would AB test the sample sizes in the boxes. To answer the question what is right amount of product for a sample. We would test shipping to speed, was it worth the upgrade to expedited shipping in terms of LTV to justify the extra cost.