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> I can see why a car manufacturer would not want to make two versions of each car, one with heated seats and one without. In the past this is just how "luxury
by devrand 4y ago
> I can see why a car manufacturer would not want to make two versions of each car, one with heated seats and one without.
In the past this is just how "luxury" options trickled down into standard options. If it's more economical to just produce all cars with the option then it should just be an optimization passed on to the consumer.
I find this pretty surprising in the luxury car market. A lot of features that are standard on base model non-luxury cars are options on luxury cars.
Anyway, this subscription model raises other questions. For example, if I'm paying for the subscription and the seat heater breaks, who is responsible for the repair? Am I paying for a subscription (i.e. lease) of the hardware, or is it just a software subscription?
- yegle 4y agoThis reminds me of the blue sweater scene in the Devil Wears Prada: https://youtu.be/us52N76XA28 https://youtu.be/us52N76XA28
- jasomill 4y agoCustomers buying expensive cars are typically less price-sensitive than customers buying less expensive cars; high-end hotels charge for Wi-Fi service that's free at lower-end hotels in the same chain for the same reason.