> but the constant use of clickbait headlines will over time destroy overall traffic to your site I'd add a bit of nuance here. They are very good at driving t

> but the constant use of clickbait headlines will over time destroy overall traffic to your site I'd add a bit of nuance here. They are very good at driving traffic, but very bad at building an audience. You do this long enough and your news site is now optimized for attracting hot-take appreciators who engage with the news like a tabloid. This drives away everyone who doesn't want to be reading a tabloid and makes you more dependent on keeping up with traffic-gaming strategies to continuously drive traffic. You've basically shifted your business from being a place that produces journalism to being a place that figures out ways to game social media trends and SEO.