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In online dating, at least, this is a non-issue. Using an online dating app is, ironically, a solitary enough activity that people don’t go around comparing whe
by goodside 4y ago
In online dating, at least, this is a non-issue. Using an online dating app is, ironically, a solitary enough activity that people don’t go around comparing whether their UI is different from their friends’ UI. You of course can’t let the same user see two versions, but that just means doing permanent group assignment on signup. We used to A/B test subscription prices over enormous ranges (e.g., randomly giving some people 90% discounts) and approximately nobody noticed outside of obscure Reddit threads.
- avisser 4y agoI wonder if you two are talking past each other a little. I'm thinking that A/B testing for content is a different beast than A/B testing for experience.
- goodside 4y agoI’m not disagreeing — My point is really, “not all AB testing is bad, even if the kind you’re most familiar with leads to shitty content.” My second comment was just more of side note.
- tsimionescu 4y agoSure, this is a niche with some very nice properties for this type of thing.