Plus you're targeting people who are not polished and accomplished themselves with the pitch that they can make money at a rate that very few other people are a

Plus you're targeting people who are not polished and accomplished themselves with the pitch that they can make money at a rate that very few other people are achieving. If the video looks polished and professional it'll be easier for them to realize that they're the mark, they're the ones getting scammed. A poorly produced but heavily promoted video primes them to think that someone like them can make a huge score doing something that conventionally successful and savvy people are overlooking.