This sounds even worse for BMW. Including heated seats hardware for all cars increases the cost for all cars. So even if an owner doesn’t pay for heated seats,

This sounds even worse for BMW. Including heated seats hardware for all cars increases the cost for all cars. So even if an owner doesn’t pay for heated seats, their price is still increased because the equipment is there. Perhaps this cost is very low, but that just reminds me that these options are extremely overpriced and a bit of a rip off.