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If I may rephrase it a little less damaging to BMW- they decided to make all cars with heated seats. But if someone didn’t want to buy that functionality they h
by yalogin 4y ago
If I may rephrase it a little less damaging to BMW- they decided to make all cars with heated seats. But if someone didn’t want to buy that functionality they had a software method to enable or disable it. Since the feature is already there they gave their dealers a way to upsell it to the consumers.
It’s just bad experience all around, particularly for an expensive car like bmw. I can understand if a penny pinching car company does it, but bmw should have just gone ahead and made heated seats default in all their cars, much classier and would have generated a lot of good will.
- prepend 4y agoThis sounds even worse for BMW. Including heated seats hardware for all cars increases the cost for all cars. So even if an owner doesn’t pay for heated seats, their price is still increased because the equipment is there. Perhaps this cost is very low, but that just reminds me that these options are extremely overpriced and a bit of a rip off.