BMW have always "nickel and dimed" purchasers on options. They're just extending that into the post-sale relationship. Cars are becoming part of a "mobility as

BMW have always "nickel and dimed" purchasers on options. They're just extending that into the post-sale relationship. Cars are becoming part of a "mobility as a service", and like telcos and phones (in the non-US market), the cost of an individual call/sms becomes irrelevant. Many people already lease and/or have personal loans to "buy" vehicles, so they don't own the vehicle completely until the loan is paid off. People associate all of this with EVs, but essentially, the business model of cars has moved to ways of extracting ongoing revenue from consumers, given that the previous extraction via servicing and parts is starting to disappear as hardware becomes more resilient to failure and as EVs remove large elements that were previously failure points requiring repair or servicing.