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> In any case, I see customer value It costs BMW nothing to enable the heater. The heater is in your car and you cannot use it. Where is the added value for th
by dncornholio 4y ago
> In any case, I see customer value
It costs BMW nothing to enable the heater. The heater is in your car and you cannot use it. Where is the added value for the customer exactly? If I don't want to use, you just don't turn it on. There is exactly 0 value for the customer here, and all the value to BMW.