It is not failing, they sill have their revenue. BMW are decent cars that focus on driver comfort a lot. But tech and quality is just average and you pay for br

It is not failing, they sill have their revenue. BMW are decent cars that focus on driver comfort a lot. But tech and quality is just average and you pay for brand. They have a bit of innovation aside from switching to electric. For example you can also buy a function to play motor sounds on the inside for around 135€/$... Hey, at least it is a one time purchase. Yay! The name recognition will go a long way on international markets. Will probably take years until people notice that they buy average crap. As far as I know they introduced this in Korea. Perhaps people have other expectations there.